Write with integrity

by Naomi on October 21, 2009

in Writing

I’d like to share a snippet from Ainslie MacLeod’s book, ‘The Instruction: Living the Life Your Soul Intended‘ with other writers out there. For your reference, this book is available online here: www.amazon.com.

Ainslie encourages examining our desires, and establishing a balance that supports the soul’s purpose. He refers to the desires for fame (with the advantage of recognition) and immortality/leaving a legacy (with the advantage of achievement), mentioning these as possible motivations for writing a book. With humour he adds: “That’s not to suggest, of course, that everyone who – ahem – writes a book does it for that reason.” 🙂

The inherent advice is to focus on doing what you love and allow the rest to follow. He explains that “Something all desires have in common is that the harder you try to achieve them, the more they’ll elude you” and “The secret to overcoming desires is not to destroy them, but to master them”. The zen saying, “The moment you aim for something you miss it”, echoes this beautifully.

It begs the question, though, of how to approach not only writing a book, but also marketing it – especially in this age of social media and the ‘platform building’ explosion. My take is to strive for integrity, using the tools available to establish credibility and deliver a message to as wide an audience as possible, in the hope that it may be of benefit.

I’m scheduling this post for a few days’ time, as Dave & I will be privileged to be with Ainslie MacLeod and Hills of Africa Travel on their “Soul Safari”. We leave tomorrow for Madikwe Game Reserve, heading on to Cape Town…so will report back soon. Wishing you a fabulous fortnight in the meantime!

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